About Us

The positive impact made by Visit Quad Cities is broader than just benefiting the region’s visitor economy. Tourism is a force for good, ignites resident pride, and positions our community. Our purpose is to inspire visitation but also to have influence for people to want to live, work, invest, learn, invest, experience, and belong.

Visit Quad Cities enhances the region’s quality of life and creates economic development opportunities through tourism to inspire and build our Mississippi River regional destination.

The Quad Cities will be recognized internationally as a must-experience riverfront destination.

We promise lifelong memories and authentic experiences inspired by the energy, culture and positive Midwestern spirit that defines our regional destination.

People – Our strength lies in one QC team built by the goal that together is better. Partnerships – Partners, stakeholders and customers are the focus and drive our collaborative business. Personality - We love to tell stories about our unique regional destination to visitors and Quad Citizens.

Visit Quad Cities is committed to helping foster a region that is built by a culture of belonging. QC, That’s Where we are a welcoming community that celebrates inclusiveness and diversity so that every Quad Citizen and visitor can thrive.

We are a private, 501 (c)(6) non-profit company led by a volunteer Board of Directors of regional community leaders and operated by a professional staff comprised of four teams in the functions of Administration and Operations, Business Growth & Service, Brand Acceleration & Engagement, and Destination Experience.
As part of the organization’s regional destination enterprise, it also operates two non-profit affiliate organizations. Sports QC Powered By Visit Quad Cities, a 501 (c)(3) non-profit which is the region’s official sports commission and Quad Cities Destination, Inc., a 501 (c)(3) non-profit charged with destination initiatives that positively impact tourism.
Visit Quad Cities has been bringing investment into our regional destination through brand and business development, service, and promotional efforts that drive new and repeat visitors to our region for meetings, conventions, sporting events, group tours, business travel, leisure and vacation getaways.

Visit Quad Cities is a partnership-driven organization that is the voice for the visitor economy. The QC thinks and acts regionally. It’s simply in our DNA. And, our team uses its relationships, market intelligence, destination expertise, influence, and partnerships to drive a strategy and business plan that brings increased visitors and brand identity to the region. A better quality of life for Quad Citizens and economic prosperity through tourism is our purpose. We pursue this to the highest standard and with transparency.

Our primary funding source is transient occupancy tax or hotel/motel tax revenue inflow from multiple municipalities that Visit Quad Cities serves through an Interlocal Agreement and other public sector investors. In addition, the State of Illinois through its Local Tourism Convention Bureau (LTCB) investment provides a significant source of revenue for the organization to operate. Furthermore, multiple statewide grant opportunities are pursued from the Illinois Office of Tourism, Travel Iowa, and local grant investments such as the Quad Cities Regional Development Authority (RDA).

Investors, partners, advertising, and event and program-related income make up private sources of funds that help enable the organization to fulfill its mission, serve the community and generate opportunities for the Quad Cities region.

· Tell and sell our QC story to the world to attract people

· Competitively position the market for brand identity and growth

· Advocate for the travel and tourism industry at all levels – local, state, and federal

· Sales, service, and relationship development within the travel and tourism industry

· Attract conventions, meetings, conferences, events, group tours, and reunions

· Successfully bid on, recruit, and host sporting events for the region

· Drive brand promotion, content marketing, and engagement with customers

· Lead out of market paid and earned media strategies that promote the Quad Cities to key markets and audiences

· Create, develop, and maintain owned media platforms including social channels to drive awareness for the region

· Ideate, lead, and/or support destination development that creates tourism demand

· Provide visitor services for guests and Quad Citizens

· Serve as a positive steward for the Quad Cities brand and regional destination

· Develop innovative tourism product experiences for visitors and residents

· Provide valuable business intelligence and market research resources for the visitor economy

· Host media and travel writers to generate positive visibility for the destination

· Support stakeholders with Quad Cities destination expertise

· Lead the Certified Tourism Ambassador (CTA) Program to support visitor experience, the hospitality industry, and build resident pride

· Serve as a clearinghouse for the region’s destination assets and imagery

· Provide community tours of the Quad Cities region for target audiences

Learn more about us, our region, communities, relocation services, educational institutions, and about becoming a Visit Quad Cities partner.