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Vision and Direction for the Quad Cities Regional Destination

Vision

In 2030, the Quad Cities is a proud, forward-thinking, visitor-centric region connected by the storied Mississippi River and a shared love of local, independent arts, culture and creativity.  This family of communities attracts young explorers and dreamers, investors and entrepreneurs because it offers homegrown imagination and innovation—an eclectic music, art, culinary, sports, and entertainment scene, an original and authentic experience of one of the world’s great rivers, and an open-minded midwestern spirit that brings success within reach for all. People love the Quad Cities because they want to be part of its growing, blooming, welcoming and evolving energy, and get closer to a place that’s as genuine as it is quirky, as unexpected as it is energizing, as deeply rooted as it is forever current.

Destination Vision and Strategic Plan

To realize the vision for Quad Cities long-term tourism direction, Visit Quad Cities engaged Resonance Consultancy Resonance on the development of a Tourism Master Plan. Resonance, a leading advisor in tourism, place strategy and branding, economic and real estate development, worked closely with QC community leaders and Visit Quad Cities on creating a blueprint for the future.

Research & Other Key Deliverables

Tourism Master Plan