Visit Quad Cities Hosts Tourism Improvement District Expert

March 29, 2022

RE:  Visit Quad Cities Hosts Tourism Improvement District Expert

DATE: Wednesday, March 30th – 3:00 PM

LOCATION: TaxSlayer Center, 1201 River Drive, Moline, Ill.

SPEAKER: Tiffany Gallagher, Vice President of Operations, Civitas

Visit Quad Cities, the region’s official destination management and marketing organization (DMMO), must be positioned effectively for the future with alternative tools for tourism marketing, promotion, and destination development in order to remain competitive.  Increasingly, cities across the country are turning to TID’s as a tool to boost their tourism efforts and retain market share.  Visit Quad Cities will host a meeting about Tourism Improvement Districts (TID’s) with industry expert—Tiffany Gallagher, Vice President of Operations, Civitas.

A tourism improvement district (TID) is a stable funding source for marketing efforts to increase occupancy and room rates for lodging businesses.  Funds raised through a small assessment on lodging stays provide services desired by and directly benefitting the businesses in the district.  There are currently 190 Tourism Improvement Districts (TID’s) around the U.S. in small, medium, and large markets, in addition to 18 states that have TID’s.  12 more states are considering TID’s, including Iowa and Illinois.

Tiffany Gallagher, Vice President of Operations

Throughout her career, Ms. Gallagher has shown strong commitment to the tourism and business communities. Her industry experience includes a board position on the New York State Hospitality and Tourism Board of Directors, Past President of the Greater Syracuse Hospitality and Tourism Association, serving on the Board of Directors of Destination Marketing Organizations, Strategic Planning Councils, and Business Improvement Districts. Since joining the Civitas team in 2017, Tiffany's work forming new TID's, advocating for new and changing funding mechanisms across the country, and her work to rally communities at the state and local level has proved her to be a reliable resource and recognized industry advocate for destinations across the country.

About Civitas

With over twenty years’ experience, Civitas provides unparalleled expertise in forming, modifying, and renewing improvement districts. They are one of the nation’s leading special district consultancies.  Their team of experts has guided over 100 districts through the formation, modification, or renewal process. Civitas has formed property- and business-based districts, city and county-wide districts, and tourism and marketing districts.  

About Visit Quad Cities

Founded in 1990, Visit Quad Cities is the official Destination Management and Marketing Organization (DMMO) for the region. Visit Quad Cities is a private 501(c)(6) non-profit engine charged with driving economic opportunity through tourism, building our authentic brand, telling & selling the Quad Cities story, and enhancing Quad Citizens' quality of life and quality of place. 

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Media Contact: Charlotte Doehler-Morrison, VP Marketing & Communications, Visit Quad Cities, 309-781-4235 cell