Visit Quad Cities Launches New Text Experience
May 04, 2021
Quad Cities (May 4, 2021) – Visit Quad Cities, the region’s official destination management and marketing organization (DMMO), announces today during National Travel & Tourism Week the launch of a new texting platform with its local partner in the project—TapOnIt. Visit Quad Cities continues to expand its digital platform experience to build our brand, share our regional destination’s story, and serve as an important community resource.
Individuals can go to www.textvisitqc.com to join QC Insiders and receive the latest information about QC events, activities, discounts, and more from Visit Quad Cities. People who join the QC Insiders in the first 30 days will be entered into a drawing for a chance to win a Quad Cities getaway including an overnight at The Axis Hotel, attraction passes, and restaurant gift cards.
“Visit Quad Cities will continue to invest in emerging technologies that create value for our customers and the visitor economy,” said Dave Herrell, President and CEO, Visit Quad Cities. “The TapOnIt team is developing new and exciting opportunities for consumer and brand engagement, and their platform will further add to our marketing and promotional portfolio. We look forward to working with their team as we focus on increasing local brand champions in our regional destination.”
Founded by local Quad Cities sisters, Katie Castillo-Wilson and Sara Castillo, TapOnIt started in 2015 with the goal of building a solution that would help businesses drive traffic and sales via text. Quad Citizens know TapOnIt for their program called TapOnIt Deals, which connects those who opt-in to their database with offers from area businesses. However, the TapOnIt Deals platform is only a small part of what TapOnIt does.
“We’re really excited to be able to work with Visit Quad Cities to communicate all the Quad Cities has to offer,” says Katie Castillo-Wilson, CEO, TapOnIt. “TapOnIt Deals has grown a significant database of people who want offers and promotions from local businesses. But now, Visit Quad Cities has the opportunity to communicate so much more to Quad Citizens and visitors about what is happening in the region. We’re thrilled to work together and show the QC the other side of our business here at TapOnIt.”
The TapOnIt solution provides organizations the opportunity to grow their own databases using first-party, permission-based data and communicate with them via text. TapOnIt is unique, as it allows brands to send multiple pictures, videos, and animated GIFs instead of just black and white text. Customers get information from the brands they want to hear from, and brands reach the people who are interested in engaging with them.
Visit Quad Cities will continue expanding its unique digital platforms and new technology later this summer. Visit Quad Cities will launch a new digital passport experience in partnership with QC attractions to incentive people to visit more than one or two attractions. This new mobile passport will enhance the visitor experience and drive local economic impact.
About Visit Quad Cities
Founded in 1990, Visit Quad Cities is the official Destination Management and Marketing Organization (DMMO) for the region. Visit Quad Cities is a private 501(c)(6) non-profit engine charged with driving economic opportunity through tourism, building our authentic brand, telling & selling the Quad Cities story, and enhancing Quad Citizens’ quality of life and quality of place.
About TapOnIt
TapOnIt has been recognized as one of the “Most Fundable Companies” by Pepperdine Graziadio Business School as well as one of Entrepreneur’s 360 companies, and CEO Katie Castillo-Wilson has received such honors as Forbes Next 1000 Honoree, among others.
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Media Contact: Charlotte Doehler-Morrison, VP Marketing & Communications, Visit Quad Cities, 309-781-4235 cell