Visit Quad Cities Launches QC Current Radio Show
September 29, 2020
Quad Cities (September 29, 2020) – Visit Quad Cities continues to expand its distribution in which to share the region’s authentic story. Visit Quad Cities, the region’s official destination management and marketing organization (DMMO), is launching a new weekly radio show to air on WOC 1420 AM on Saturdays at 10 a.m. beginning October 3, 2020.
The half-hour show called QC Current focuses on telling the untold stories of this must-experience riverfront destination. Through in-depth interviews with Quad Citizens, listeners will learn more about little-known local history, new innovations, and unexpected entrepreneurs—all who capture the energy, culture, and spirit of the Quad Cities.
“Stories about real Quad Citizens and the positive impact they make every day on our regional destination was the reason for creating this show,” said Dave Herrell, President and CEO, Visit Quad Cities. “Building from within and improving our bragability factor in the QC is important to our future direction. Our values are set in people, partnerships, and personality and we are grateful for the team at iHeart Media for working with us to develop a platform to highlight tourism, our visitor economy, and its importance to the Quad Cities.”
QC Current’s initial line-up of guests includes:
- Dave Herrell – Visit Quad Cities
- Ryan Burchett – Mississippi River Distilling Company
- Leah Cafarelli & Dan Breidenstein – Living Lands and Waters
- Tiphanie Cannon – Oh So Sweet by Tiphanie
The show is hosted by Hannah Ginder, Visit Quad Cities Digital Media Storyteller. Originally from Minnesota, Hannah came to Iowa to attend Drake University, receiving her B.A. in Radio & TV Production. She joined the Visit Quad Cities team after working for Meredith Corp. in Des Moines.
“The QC has some really unique stories to tell,” said Hannah Ginder, Visit Quad Cities Digital Media Storyteller. “I’m excited to sit down with our great lineup of guests to bring those stories to life. Whether you’re a long-time Quad Citizen, recent transplant, or visitor to the QC, you’ll learn something new.”
If you miss one of the QC Current shows on WOC 1420 AM, it will be available for streaming on the iHeart Media app the week following its air date and on VisitQuadCities.com.
It is important the Quad Cities story continues to be promoted to visitors and celebrated by Quad Citizens. Through the research completed by Resonance as part of the region’s Tourism Master Plan process, only roughly half (48%) of residents agree that they brag about living in the Quad Cities. However, 93% of Quad Citizens feel that tourism has a positive impact on the Quad Cities region and 83% of residents are likely to encourage friends and family to visit the region. QC Current promotes these local quirky, genuine stories that are an integral part of where we’ve come from, who we are, and where we’re going.
Quad Cities tourism figures for 2019 showed year-over-year positive growth with $954 million in travel-related expenditures and helps position the region for an economic recovery.
The QC Current radio show is currently scheduled to air on Saturday mornings through the end of December with the option to continue the program into 2021.
About Visit Quad Cities
Founded in 1990, Visit Quad Cities is the official Destination Management and Marketing Organization (DMMO) for the region. Visit Quad Cities is a private 501(c)(6) non-profit engine charged with driving economic opportunity through tourism, building our authentic brand, telling & selling the Quad Cities story, and enhancing Quad Citizens’ quality of life and quality of place.
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Media Contact: Charlotte Doehler-Morrison, VP Marketing & Communications, Visit Quad Cities, 309-781-4235 cell or [email protected]