Visit Quad Cities to Share Results of Resident Sentiment Survey
February 16, 2026
Quad Cities, IL/IA (February 16, 2026) - Visit Quad Cities will present findings from its latest Resident Sentiment Survey, conducted in partnership with Longwoods International, on Tuesday, March 3, 2026, at 1:00 p.m. via Zoom. The survey measures Quad Citizens’ perception of tourism, economic and community impact, and quality of life in the region. The data provides insight into how residents view tourism, community pride, and the role of Visit Quad Cities as the official Destination Marketing Organization (DMO) for the region.
“On behalf of our Board of Directors and professional team, we look forward to sharing the Resident Sentiment Survey findings conducted by Longwoods International,” said Dave Herrell, President and CEO, Visit Quad Cities. “This type of foundational research was a recommendation and action item within the region’s Tourism Master Plan. Our residents are our primary customers, and Visit Quad Cities’ priority is to continually add value to the region’s quality of life while invigorating our visitor economy. These findings provide our organization with the data to refine priorities and direction for the future, and we are grateful to Longwoods and our Quad Citizens for their time in this important study.”
The last time that Visit Quad Cities conducted a resident sentiment survey was in 2019, as it was in the development process of the region’s Destination Vision and Strategic Plan, which serves as the Quad Cities’ Tourism Master Plan.
Program Highlights
- Presentation by Jennifer Foster, representing Longwoods International
- Key findings from the Resident Sentiment Survey, conducted in late 2025 and finalized in February 2026.
- Trends compared to previous survey results
- Insights into residents' views on tourism’s impact on the quality of life
- Opportunities and priorities moving forward
“Visit Quad Cities will continue to be a regional leader in conducting research and using analytics to strongly position our market as a world-class destination to visit, live, and experience,” said Katrina Keuning, Brand and Content Strategist, Visit Quad Cities. “We are grateful to our community partners for sharing this survey opportunity and to those who took the time to provide their feedback. Now it’s time to dig into these results and take action on the insights that will continue to shape this region.”
Register for the Zoom call here.
Media are invited for interviews following the call. To schedule a time with a leading member of staff, please contact Kayla Morath, PR, Communications, and Content Coordinator, Visit Quad Cities.
Main Media Contact
Kayla Morath, CTA
PR, Communications, and Content Coordinator
Visit Quad Cities
[email protected] | Direct: 309.736.6827 | Cell: 309.628.9222
About Longwoods International
Established in 1978, Longwoods International is a leading destination tourism market research partner that helps industry clients meet their objectives through their exceptional team, best-in-class strategic partners, groundbreaking research, thought-leading insights, and excellent counsel and service. Longwoods conducts strategic market research for public- and private-sector clients, primarily in the United States and North America.
About Visit Quad Cities
Founded in 1990, Visit Quad Cities is the region’s official destination marketing organization (DMO). Visit Quad Cities is a private 501(c)(6) non-profit engine that drives economic opportunity through tourism, builds our authentic brand, shares and sells the Quad Cities story, and enhances Quad Citizens’ quality of life and place. Accredited through Destinations International's Destination Marketing Accreditation Program (DMAP), Visit Quad Cities is recognized globally for operating at the highest level of industry standard.